CarCollectAll-in-one automotive platform

From various interactive, strategic sessions with the project team, we arrived at a brand repositioning. Using the Every Day brandbase, we step by step reached the core of CarCollect: the brand essence. This brand essence was the starting point for developing CarCollect’s new story.

And what better way to tell this new brand story than through a brand movie? Together with our partners Wars & This Is Us, we developed a powerful brand movie, which we of course launched on the big screens of C-Cinema.

With a large team of internal engineers for its own software, CarCollect possesses all the technical expertise needed to develop heavy-duty technology. However, creating a unique, user-friendly web design is a different story. That’s where Every Day’s team of online designers comes in handy.

From the functional design and wireframes, the UI/UX designers got to work. With user-friendliness, conversion, and experience as key principles, a completely new web design was developed that aligns with CarCollect’s new proposition. CarCollect’s engineers then built this design. A great example of effective collaboration with an impressive result!