FiscFreeGood for people. Good for business

FiscFree is the market leader in employee benefits, collaborating with over 5,500 employers and 2.2 million users. A strong position, but ambitions reach further. Despite being the market leader, the brand lacked distinctiveness, and marketing consisted of separate campaigns for separate brands. In the rapidly changing, competitive HR market, this hindered growth. How do you turn a market leader with various brands into a strong brand that can continue to grow structurally?

A new brand positioning as a starting point, followed by a complete re-branding and refreshed digital channels. From this foundation, we developed a strategic growth engine together, with ongoing campaigns for brand awareness and lead generation, data-driven optimization, and a multi-channel approach targeting multiple audiences and markets.

FiscFree evolved from multiple separate brands with fragmented marketing into a scalable and predictable growth machine. With strong positioning and an integrated ecosystem as the foundation for further expansion. Continuous visibility and a stable influx of quality leads: with 1,300+ leads and €2M revenue in year 1 (resulting in a 992% ROI), the groundwork is laid to further conquer the market.