In the transition and initial campaigns, Every Day immediately proved its character and value. We ran the best Black Friday in years and are building a much better performance from a smart strategy.
- Sport
- Data
- E-Commerce
Q1905A desire to be legendary in everything we do.
How we bring the legendary brand Quick from a rich history to today.
15%
Lower costs (agency & ad spend)
+46,8%
Net margin
120+
Year of rich history
The challenge
On January 5, 1905, over 120 years ago, Quick – Q1905 launched its first football shoe. Unaware of the legendary future that would follow. In 1947, the Dutch national team played in Quicks, and sports heroes like Guus Hiddink, Louis van Gaal, and Sjaak Swart can confirm why Quick is a brand for winners.
Up until the ’80s, an absolute market leader, a comeback in the ’90s, and an established sports and clothing brand that, as of 2026, looks at the challenges of a new world.
The solution
A partnership to bring Quick back, to make it relevant again. Translating the brand’s recognition and emotion to the present, to today. To enrich its already rich history in the coming years. It starts with a smart setup of the current situation. We have taken over and restructured all campaigns, dashboarding, and performance.
Better, smarter, more efficient. Providing a strong starting point for upcoming campaigns.
What our clients say
A satisfied client is the best strategy of all.
The result
A smooth transition just before Black Friday, requiring quick adjustments. A smarter setup of campaigns with a current purchasing and media strategy that fits much better with the assortment and margins.
A collaboration where we stay on the ball and act on current data. This leads to 15% lower costs (agency & ad spend), with an impressive 46.8% more net margin in the first quarter. A solid foundation to start from, as this is just the beginning of the revival of Q1905.
To conquer the market again in 2026, after 1905, 1980, and 1990.
